Social media is fast becoming an essential part of any business’ marketing mix.
Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. According to Forrester Research’s most recent Interactive Marketing Forecast, social media marketing will grow at an annual rate of 34% – faster than any other form of online marketing and double the average growth rate of 17% for all online mediums.
New research from Access Markets International Partners shows that more and more small to medium businesses are actively using social media sites like Twitter, Facebook and LinkedIn to promote themselves. But simply posting what your boss had for lunch isn’t going to help much with your branding efforts—it’s important to strategically use social media tools to increase exposure and reach your target audience.
Some facts that will astound you:
1. Facebook – currently has around 9.8 million unique Australian visitors going to the site every month.
2. Youtube – 6.7 million unique Australian visitors going to the site every month
3. Blogspot – 2.2 million unique Australian visitors going to the site every month
4. Twitter – 1 million unique Australian visitors going to the site every month
5. WordPress – 920,000 unique Australian visitors going to the site every month
6. LinkedIn – 760,000 unique Australian visitors going to the site every month
7. MySpace – 630,000 unique Australian visitors going to the site every month
8. Flickr – 630,000 unique Australian visitors going to the site every month
9. Tumblr – 350,000 unique Australian visitors going to the site every month
10. Digg – 110,000 unique Australian visitors going to the site every month
11. StumbleUpon – 94,000 unique Australian visitors going to the site every month
12. Reddit – 57,000 unique Australian visitors going to the site every month
13. Delicious – 52,000 unique Australian visitors going to the site every month
Here are just some of the reasons you need to include social media in your online marketing:
- Brand recognition & monitoring
- Own your brand’s social presence
- Look like “you get it”
- Take your message directly to your consumers
- Increase your search engine ratings
- SEO benefits
- Social Media content is now integrated with search engine results
- Generate site traffic
- Find new customers through your online ‘friends’
- Find new customers through your business profile
- Niche marketing
- Be where your competition aren’t
By tailoring your marketing strategies you can maximize the effectiveness of your social media efforts and focus on reaching your desired audience.
GETTING STARTED
To GET STARTED TODAY, or to receive a free analysis of your business online (valued at $297) call us on 02 9836 1500. Alternatively email your contact name & number to info@bizassistnsw.com and one of our SEO team will contact you direct.